An Introduction to Search Engine Marketing
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One of the keys to a successful internet marketing strategy is to develop websites that score well in search engine results. As the number of internet users grow, more and more consumers use the internet to find companies to provide the products and services they need
Here are the number of searches conducted monthly for some popular categories:
- every month over 10,000 potential customers search for ‘west chester restaurant’
- every month over 500 potential customers search for ‘reading vetrinarian”
- every month over 3,800 potential customers search for ‘philadelphia electrician’
Unlike conventional advertising and marketing, internet marketing focuses on potential customer who are actively searching for your products and services. Conventional advertising delivers your message to everyone with the hope that someone seeing the advertisement or hearing it might need your products. Internet marketing helps people who are looking for you products and services find you. In order to do that your website must focus on how people search.
We look at sites everyday where the page titles, meta tags, key words, descriptions and alt tags are missing, incomplete or off target. You don’t need to know what these terms mean, other then that these are the ways search engines decide how and when to show your site in their search results.
One of the other things search engines look for are the number of links in and out of your site. We include a custom banner ad for your business. Make sure you place it on the websites of associations and civic groups you are part of, on suppliers sites or work with us to create a complete banner ad campaign.
Key word selection is also critical. Your site needs to include the right words in the right frequency based on how your customers and potential customers search for your goods or services. Key words are about how people look for things, not about how you want to sell them.
Contact us to learn more: sales@sepawebsites.com or 610-304-5192
SEPA Websites provides affordable internet marketing services to small and mid-sized businesses in Philadelphia, West Chester; Chester County, Reading; Berks County, Lancaster County, Delaware and Montgomery Counties in Southeastern Pennsylvania.
Please contact us to discuss your business goals.
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