S.E. PA Websites works with companies new to internet marketing as well as organizations that have existing websites.
If your company has a website, why would you want to work with S.E. PA Websites?
Most websites are not optimized, meaning that they are not built in such a way that they will score highly in major search engines like Google, Yahoo and MSN.
Step 1 - test your website, go to Google or Yahoo and type in your company name. i.e. ‘Bob Smith and Company’. Does your website show up in the first 20 listings?
Step 2 - add a geographical term to your original search, i.e. ‘Bob Smith and Company, Reading Pennsylvania’. Now does your website show up in the Top 20 results?
Step 3 - remove your company name from your search and add a search term a customer might use to find you. Your search should now look something like, ‘tax consultant Reading Pennsylvania”. Does your website appear in the Top 20 results?
If your website failed to show up in the TOP 20 Rankings in any of the tests above, we can help you.
If your existing website is not highly ranked in the search engines for the phrases customers use or if you have a new product or service that you would like to highlight or have a new market you would like to reach, an affordable internet marketing website focused on specific phrases and markets may provide you with a market advantage.
THERE IS NO RULE THAT SAYS YOU CAN HAVE ONLY ONE INTERNET WEBSITE!
pharmaceutical companies, consumer goods manufacturers and government agencies have 100’s of individual sites focused on specific products, geographical locations and services
examples of effective internet marketing strategies using secondary websites
- A restaurant with an existing website wants to attract more catering or banquet customers
- A Plumbing contractor in Chester County who wants to sell more Kohler products creates a website focused on the keywords “Kohler West Chester”
- A residential remodeling company in Valley Forge wants to gain more business in Delaware County. The existing website does not show up in search results for “remodeling Delaware County”.
Whether we are building a company’s first site or creating an internet marketing site as part of a larger internet strategy, we follow the same development process
Starting with the name of the domain (www.domain.com) we work with you to select a website address, name and title that will optimize your results for the products, services or geographical market you want to focus on.
We work with you to understand the keywords and phrases that you believe are important to your customers. We then use database tools to match your keywords against the number of actual searches on the internet each month for those terms. In this way, we target your sites keywords, meta tags and other elements so that the customers you want can find you easily.
Customers do not want complicated websites. A recent survey showed the features that were important to users. We build simple, effective sites that are focused on particular keywords and phrases and that load quickly and are easy to navigate and read.
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Pages load quickly
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54%
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41%
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37%
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Site was easy to navigate
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52%
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50%
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48%
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Ease of registration/check-out/login
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28%
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44%
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42%
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Pages are easy to read/not confusing
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35%
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37%
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27%
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We use industry standard development tools as the foundation of each site. We customize sites with graphics, client supplied images, stock photography and other features that are important for both “look and feel” and search engine optimization.
We then submit your site to a selected group of 200 key directories and search engines. Please beware of any offer to submit your site to thousands or tens of thousands of search engines. There aren’t that many search engines. The important thing is to optimize your site for the search engines that drive the most traffic, Yahoo, Google, MSN, Lycos and other top resources.
AND
We custom develop a free banner ad for your site.
We develop a custom press release announcing your new website and handle web distribution to all of the major search engines
see website examples
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